Geert Hofstede is a prominent theorist on national culture.

1. Power distance. The degree of organisational hierarchy and the extent of formality in chains of communication.
2. Uncertainty avoidance. The degree of tolerance that members of society have towards risk and ambiguity.
3. Individualism versus collectivism.
4. Masculinity versus femininity.
5. Long-term versus short-term orientation.
6. Indulgence versus restraint.

Judgements of Garrett Hofstede’s Cultural Dimensions

• Sampling methods are criticised.
• Does not wholly apply to every country in the world.
• Theory present culture to be static when in reality it is ever-changing.